Greece today is home to outstanding people who have contributed to the betterment of the world, science, technology and business. The majority of these people carry the Greek identity with pride and at every opportunity they are given they try to contribute. However, the common denominator in efforts to get leading Greeks from Greece and abroad to contribute was that they found “Glass Ceilings”.
This initiative was created to break the glass ceilings to unleash the potential and connect all these efforts and knowledge by creating a new centre. A new centre that will host a knowledge pool with the aim of creating an independent platform through which lessons, experiences and knowledge can be transferred. To create a new reality, the Greece of today, the Greece that seeks, that creates, that improves the world and believes that it can create a better tomorrow.
It started in 2017 as an initiative, a different event for entrepreneurship, marketing, innovative thinking and creativity, mainly aimed at promoting the idea of growth mindset. The first actions were to study the basic parameters of the Greek culture and to use this knowledge to create a model that will offer and activate stimuli in the “language” that the Greek audience understands and in the way they want. We wanted a FUN-EASY-POPULAR model.
The purpose was clear from the beginning. The creation of tools and stimuli that will help Greek entrepreneurs and executives to adopt a new growth-oriented mindset. Η The central challenge was to activate the inventiveness and creative nature of Greek entrepreneurs, through stimuli and tools that will orient these skills in the right direction. The direction that will allow the public to overcome the cultural barriers that lead to “me2innovations”, entrepreneurship of opportunity, opportunism and short-term business plans.
The model has gone through stages of development and experimentation and continues to evolve. It was designed to offer a progressive passage of the audience through the stages of recognition, questioning, demystification, supporting the unlearning and mobilisation of the change process.
To achieve this goal, the coordination team reached out to some of the most remarkable minds in the field of Marketingcommunication and creativity, the “Neurons” of Marketing, Communication and Creativity. Mindspark, who embraced the vision and contributed to its realisation. From 2017 to 2020, five events were held in three cities, attracting more than 1000 people and 35 neurons, while in 2018 the Mindspark was the central event of entrepreneurship at the TIF and was characterized as a leading event in the field of Marketing and communication.
With the advent of the pandemic, the Neurons of Mindspark from Greece and abroad, now making up the Advisory Βoard of Mindspark+ laid the foundations for a new vision. The evolution of the initiative into an ecosystem of “bright” minds, practical visionaries who will create a new collective dynamic that has the potential to break through glass ceilings.
The “+” today has the role of symbolically conveying the evolution of the initiative into an ecosystem and progressively more actions and forms of content and tools will be added.